National campaigns

NHS unveils plasticine family for winter ad campaign

Posted on in National campaigns

Meet Carol and Eric, part of a new family of ‘plasticine people’ who will be introduced to the North East public for the first time this week through a new NHS advertising campaign. The characters are the first of nine friendly faces who will help the region’s NHS through the challenges of winter, by helping people to make the best use of stretched NHS services – as well as taking better care of themselves and their health.